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Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.
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BUYER PERSONA: DEFINITION, CREATION, AND BENEFITS
Missteps can ruin the brand's reputation, recognition, and market position. One of the first things you need to do to prevent branding mistakes is to create a buyer persona.
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BRAND VOICE VS BRAND TONE FOR YOUR BRAND’S PERSONALITY
Consistent branding does not only involve the visual elements like logo, colour, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality is revealed through their voice and tone. That is to say, how your brand communicates with the audience. To clarify, consider McDonald’s jingle “I’m lovin’ it”. You do not even need to see the golden arches; you know its McDonald’s. That is how brand voice and tone works. Similarly, you do not need to see your parents when they call you. You know that it is them from the sound of their voice. Also, you do not need to…
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BUSINESS PLAN FOR ONLINE ENTREPRENEURS (AND BLOGGERS)
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NICHE MARKET: DEFINE, CREATE, & EVALUATE
There are billions of people around the world. Data shows that almost half of that is in their 30s. Who are you trying to serve? What is your niche market? If you are trying to be everything for everyone, then you are bound to fail. Apart from your inherent human limitations, there is also an endless consumer need that you have to satisfy. If you try to cater to different groups depending on what is trending, then how can you define your brand identity. By trying to serve everyone, you may end up with no one. What is a niche market? A niche is a specific target market. It is the portion of the…
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BRAND STATEMENT: VISION, MISSION, & VALUES (VMV)
Brand statement or VMV Statements are crucial in your professional journey. They will not only guide your actions and decisions, but they also serve as the pillars of your brand. Thus, we encourage you to find or formulate your VMV statements as soon as possible.
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START WITH A MOOD BOARD
What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or project. It does not need to be as organized as a Brand Board or a Style Guide. Rather, it is a where you can piece together your initial inspiration so you can visually brainstorm how you wish to proceed. It can come handy if you want to discuss the elements of design to a client or present your idea to a team. Also, a mood board may show how you want your audience to feel about the product you are…
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BRANDING VS MARKETING STRATEGIES: ESSENTIAL DIFFERENCE
The confusion arises because both use the same terms and tools -social media, SEO, colors, typography, etc. However, branding and marketing are different in many ways. Primarily, they serve different roles. Branding is about creating and maintaining a brand. Whereas, marketing is about promoting the brand.
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2021 Essential TIPS for Freelance Gigs
You wanted to try but you do not know where to start or what skills you can market. This week, I am trying to promote Guts2Goals into the next level. Here are the tips I would have told myself before starting. 1. FOCUS on HELPING
