Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.

Consistent branding does not only involve visual elements like logo, color, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality is revealed through its voice and tone. That is to say, how your brand communicates with the audience. To clarify, consider McDonald’s jingle “I’m lovin’ it”. You do not even need to see the golden arches; you know it’s McDonald’s. That is how brand voice and tone works. Similarly, you do not need to see your parents when they call you. You know that it is them from the sound of their voice. Also, you do not need to see…

The confusion arises because both use the same terms and tools -social media, SEO, colors, typography, etc. However, branding and marketing are different in many ways. Primarily, they serve different roles. Branding is about creating and maintaining a brand. Whereas, marketing is about promoting the brand.