START WITH A MOOD BOARD
What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or project. It does not need to be as organized as a Brand Board or a Style Guide. Rather, it is where you can piece together your initial inspiration so you can visually brainstorm how you wish to proceed. It can come in handy if you want to discuss the elements of design with a client or present your idea to a team. Also, a mood board may show how you want your audience to feel about the product you are…
NICHE MARKET: DEFINING, CREATING, and EVALUATING
A niche is a specific target market. It is the portion of the market that you want to focus on.
Why Bloggers need Branding?
My initial content was mostly about marketing -branding in particular. I believe bloggers need to learn the basics of marketing because it can help them succeed in this field. So far, branding (for me) feels like being on a quicksand > as I get deeper, the more stuck I become. This is the earliest sign of decision paralysis, so I am writing this article to get me out of the rut. So, why don’t we just write content without branding? Why get stuck in branding when writing a blog? All this time, I just want to create content that I can call ‘mine’. I just want to share my ideas.…
Jung’s 12 Brand Personality Archetypes
Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.
BUYER PERSONA: DEFINITION, CREATION, AND BENEFITS
Missteps can ruin the brand's reputation, recognition, and market position. One of the first things you need to do to prevent branding mistakes is to create a buyer persona.
