• Business,  Business,  Marketing and Branding

    Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.

  • Business,  Business,  Marketing and Branding

    BRAND VOICE VS BRAND TONE FOR YOUR BRAND’S PERSONALITY

    Consistent branding does not only involve the visual elements like logo, colour, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality is revealed through their voice and tone. That is to say, how your brand communicates with the audience. To clarify, consider McDonald’s jingle “I’m lovin’ it”. You do not even need to see the golden arches; you know its McDonald’s. That is how brand voice and tone works. Similarly, you do not need to see your parents when they call you. You know that it is them from the sound of their voice. Also, you do not need to…

  • Business,  Business,  Marketing and Branding,  Start-up

    START WITH A MOOD BOARD

    What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or project. It does not need to be as organized as a Brand Board or a Style Guide. Rather, it is a where you can piece together your initial inspiration so you can visually brainstorm how you wish to proceed. It can come handy if you want to discuss the elements of design to a client or present your idea to a team. Also, a mood board may show how you want your audience to feel about the product you are…