START WITH A MOOD BOARD
What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or…
Tag Branding
NICHE MARKET: DEFINING, CREATING, and EVALUATING
A niche is a specific target market. It is the portion of the market that you want to focus on.
Why Bloggers need Branding?
My initial content was mostly about marketing -branding in particular. I believe bloggers need to learn the basics of marketing because it can help them succeed in this field. So…
Jung’s 12 Brand Personality Archetypes
Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.
BRAND VOICE VS BRAND TONE FOR YOUR BRAND’S PERSONALITY
Consistent branding does not only involve visual elements like logo, color, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality…
BUYER PERSONA: DEFINITION, CREATION, AND BENEFITS
Missteps can ruin the brand's reputation, recognition, and market position. One of the first things you need to do to prevent branding mistakes is to create a buyer persona.
BRAND STATEMENT: VISION, MISSION, & VALUES (VMV)
Brand statement or VMV Statements are crucial in your professional journey. They will not only guide your actions and decisions, but they also serve as the pillars of your brand. Thus, we encourage you to find or formulate your VMV statements as soon as possible.
BRANDING VS MARKETING STRATEGIES: ESSENTIAL DIFFERENCE
The confusion arises because both use the same terms and tools -social media, SEO, colors, typography, etc. However, branding and marketing are different in many ways. Primarily, they serve different roles. Branding is about creating and maintaining a brand. Whereas, marketing is about promoting the brand.