START WITH A MOOD BOARD
What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or…
Category Business Goals
Starting or growing a business requires setting objectives and strategies. Such business goals are important to set the direction of your business.
NICHE MARKET: DEFINING, CREATING, and EVALUATING
A niche is a specific target market. It is the portion of the market that you want to focus on.
User Stories: What, How, and Why
What is User Stories? If you have been working in marketing, development, or design, you have probably heard of user stories. Usually, we start creating our content, product, or service…
Why Bloggers need Branding?
My initial content was mostly about marketing -branding in particular. I believe bloggers need to learn the basics of marketing because it can help them succeed in this field. So…
Jung’s 12 Brand Personality Archetypes
Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.
BRAND VOICE VS BRAND TONE FOR YOUR BRAND’S PERSONALITY
Consistent branding does not only involve visual elements like logo, color, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality…
BUYER PERSONA: DEFINITION, CREATION, AND BENEFITS
Missteps can ruin the brand's reputation, recognition, and market position. One of the first things you need to do to prevent branding mistakes is to create a buyer persona.
BUSINESS PLAN FOR ONLINE ENTREPRENEURS (AND BLOGGERS)
BRAND STATEMENT: VISION, MISSION, & VALUES (VMV)
Brand statement or VMV Statements are crucial in your professional journey. They will not only guide your actions and decisions, but they also serve as the pillars of your brand. Thus, we encourage you to find or formulate your VMV statements as soon as possible.