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What is User Stories? If you have been working in marketing, development, or design, you have probably heard of user stories. Usually, we start creating our content, product, or service with a particular target audience in mind, which helps us…
My initial content was mostly about marketing -branding in particular. I believe bloggers need to learn the basics of marketing because it can help them succeed in this field. So far, branding (for me) feels like being on a quicksand…
A purpose is defined by most dictionaries as “the reason” for which something exists. However, having a reason is not the same as having a purpose. A reason can be any need or justification. In context, a purpose is what drives you to reach your goal.
Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.
Consistent branding does not only involve visual elements like logo, color, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality is revealed through its voice and tone. That is to…
Missteps can ruin the brand's reputation, recognition, and market position. One of the first things you need to do to prevent branding mistakes is to create a buyer persona.
Business Setup, Branding, Content Creation, Marketing, Strategy, and Optimize.
Brand statement or VMV Statements are crucial in your professional journey. They will not only guide your actions and decisions, but they also serve as the pillars of your brand. Thus, we encourage you to find or formulate your VMV statements as soon as possible.
The confusion arises because both use the same terms and tools -social media, SEO, colors, typography, etc. However, branding and marketing are different in many ways. Primarily, they serve different roles. Branding is about creating and maintaining a brand. Whereas, marketing is about promoting the brand.
You wanted to try but you do not know where to start or what skills you can market. This week, I am trying to promote Guts2Goals into the next level.
Here are the tips I would have told myself before starting. 1. FOCUS on HELPING
