What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or project. It does not need to be as organized as…
What is User Stories? If you have been working in marketing, development, or design, you have probably heard of user stories. Usually, we start creating our content, product, or service with a particular target audience in mind, which helps us…
My initial content was mostly about marketing -branding in particular. I believe bloggers need to learn the basics of marketing because it can help them succeed in this field. So far, branding (for me) feels like being on a quicksand…
Consistent branding does not only involve visual elements like logo, color, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality is revealed through its voice and tone. That is to…
