Starting or growing a business requires setting objectives and strategies. Such business goals are important to set the direction of your business.
We all crave that enviable, glowing complexion. While the beauty industry is flooded with countless products promising miraculous results, the simplest solutions are often the most expensive. Enter spearmint tea,…
What is a Mood Board and How can it help? As the name implies, a mood board conveys the ideas and feelings of the artist/s about a certain topic or…
A niche is a specific target market. It is the portion of the market that you want to focus on.
What is User Stories? If you have been working in marketing, development, or design, you have probably heard of user stories. Usually, we start creating our content, product, or service…
My initial content was mostly about marketing -branding in particular. I believe bloggers need to learn the basics of marketing because it can help them succeed in this field. So…
Establishing a brand identity is crucial, but it needs to have a “personality” to be more effective. A business or brand personality represents the human aspect of a business that helps your brand reach out to its consumers.
Consistent branding does not only involve visual elements like logo, color, images, and fonts. Those were just the basics. If we go deeper, we will find that a brand’s personality…
Missteps can ruin the brand's reputation, recognition, and market position. One of the first things you need to do to prevent branding mistakes is to create a buyer persona.
Business Setup, Branding, Content Creation, Marketing, Strategy, and Optimize.
